Thursday 7 September 2017

THE COMMODIFICATION OF LIFE


It's almost 40 years ago since Bob Dylan penned these words, which I actually used in a sermon last summer:

“Well, it may be the devil or it may be the Lord
But you're gonna have to serve somebody”

But it's almost 2000 years ago since this Lord himself stated:

            "No one can serve two masters… You cannot serve God and wealth.”

Or Mammon as the King James Version of the Bible used to say.

These two statements came to mind as it struck me recently how much we in 21st century North America have sold out to Mammon. As I put it in my title, we have quite thoroughly commodified life, from beginning to end. Now, I am no economist, so some might argue with some of what I have to say. However, as we are becoming increasingly aware, we are running into problems with this commodification.

Are there any remaining basic human rights or needs that do not now have a price on them in some way or other? I’m not speaking here of the details that go into modern human rights codes, which concern mostly psycho-sociological areas. I am talking about fundamental things like air, water, food, clothing and shelter. And of course, another life essential, good health, has long been commodified. However, as was also impressed upon me this week in my volunteering with the City of Richmond’s Family and Youth Court Committee, even justice has been commodified.

Now, what do I mean by ‘commodifiction?’ Two on-line definitions should suffice:

1.     the action or process of treating something as a mere commodity (Google).
2.     the transformation of goods, services, ideas and people into commodities, or objects of trade…objects of economic value (Wikipedia).

Indeed, interestingly, Google shows a graph with the definition that indicates the use of this word has really only taken off towards the latter part of the 20th century. That is not surprising, as the concerns I have about the commodification going on in the areas I mentioned in the last paragraph have really escalated in that time period.

So, is air commodified? Not so much yet in North America. However, in parts of Asia, beginning notably in Japan, and spreading from there, air pollution has some time ago already resulted in oxygen being sold on the street to help you cope with the toxic air.

I scarcely need to tell you about water. Most jurisdictions in our continent, too many Indian Reserves notwithstanding, still provide a service of supplying us with quite satisfactorily potable water. However, because of our excessive concerns for our health, we have fallen prey to huge multinationals exploitation of our own water supplies. Most of us probably know how corporations like Nestle get away with extracting our underground water resources for pennies and selling it to us for dollars. I like to sometimes point out to people that one well-known brand of water tells it all; Evian – spell it backwards. And then we keep getting reminded by those who stand up for our water rights, or indigenous neighbours and organizations like the Council of Canadians, that others, like our increasingly dry neighbour to the south, are eyeing our water and would just love to buy some of it.

Food? There are all kinds of monetary issues around food. The value of commercial crops like grains are sold on futures markets in the stock exchange where they are simply referred to as commodity markets. Our health fanaticism has again resulted in our being gullible to all the hype and marketing around natural and organic foods – for a higher price, of course. Then we have, especially in this country, all sorts of boards that control prices of commodities like milk and eggs. Sometimes, food production is subsidized. 

Clothing?  Seriously – you don’t think commodification is here too? Anything with a brand on it is always sold at a higher price than no-name apparel, whether that brand refers to a corporation or is the logo of some sports team, for example. And if you don’t wear the right brand, well, be ready for some negative reactions from your insensitive classmates or snobby peers. When it comes to fashion, shoes and accessories, the sky is the limit. Ladies, want a little clutch purse for $3,000? My young friend will sell you one. You probably couldn’t fit $3,000 worth of bills in it. I won’t even begin to go into cosmetics and all of that. Beauty has been extremely commodified into sales of billions; what the Creator gave us is no longer good enough.

Now, housing – homes – has become a serious area of concern. A mere thirty years ago, owning a home was probably still an average dream of young people. It was just something that came with growing up and starting a family. Sure, people sometimes made goodly sums by selling homes in areas where value was going up for some reason or other. However, now? Things are entirely out of hand in too many part of the world. In our global village, there are too many people with too much money who think nothing of plopping a few million down for a house, or a few of them. That used to be the purview of deep-pocketed ‘developers’ etc. No longer. Before the ink is dry on the bill of sale, the houses are already being ‘flipped’ for a higher price. It’s not a home that is being bought. It’s an investment. Indeed, just as on the stock market or an auction, it’s not uncommon for the house or condominium to go to the highest bidder, often reaching heights well beyond the asking price. Meanwhile, those who want and need ‘homes’ get shut out of ‘the market.’

I also mentioned health. In our country, we try to retain basic health care as a service, not a commodity. But would you not agree that dentistry – are teeth not essential? – and the pharmaceutical and related [neutraceutical and supplements] industries are really dealing at commodity levels? There are also constant forces, again mostly coming from south of the border, with some notable challenges from within (e.g. Dr. Brian Day and his supporters here in BC) that would like all of health care to be more commodified.

While we are talking about health care, it’s a small step to talk about life.  Now, you can pay to start life - to get fertilized, or inseminated, to have a conceptus implanted in a womb. That’s the beginning of life. We know that genetic modification is in the wings here too – for a fee, of course – just as it has long been with food and animals. And if you think you have lived long enough, or find life insufferable – you can get help to end it – for a fee.

Then there’s justice. Isn’t that a right for all? I told my wife yesterday maybe justice should become a service like health care, along with dentistry and pharmacy. We have had so-called Legal Aid for some time – government – (now mostly woefully under-)funded. But we know too well that too many don’t get justice because they can’t afford the high-priced legal help that might get them their due. Some of the worst abuses in this area have been our own Canadian lawyers pocketing millions from disenfranchised and abused, traumatized indigenous people to supposedly help them get their due in the aftermath of the residential school revelations.

Is there an area of life I have overlooked? Love? Faith? One could write a lot about how money figures into those areas in our world too. But you get the picture. Whom do we serve? It’s certainly not mostly “the Lord.” If it truly was – well, I guess we have to wait for Him to return to get us there.







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